Building an Amazon research workflow
A practical introduction to organizing keyword and product observations before making a launch decision.
Good Amazon research starts with a clear question: which market signal would change the decision?
Start with comparable products
Use a consistent organic-product cohort. Sponsored results can inform ad pressure, but they should not replace the core comparison set.
Keep observations separate from conclusions
Rank, reviews, price, BSR, and sales estimates are observations or derived indicators. A final decision should keep their coverage and limitations visible.