How to read an opportunity score
Opportunity scores help prioritize research; they do not replace sample quality, category context, or professional judgment.
An opportunity score is most useful when it explains which signals contributed to it.
Read the inputs together
Demand, competition, product coverage, and trend answer different questions. Treating any one signal as a recommendation creates false certainty.
Prioritize follow-up research
Use high-potential scores to decide what to validate next: product positioning, the search-result cohort, or a related long-tail query.